MIHOO Collaborates with Rosy Zhao as the Face Mask Ambassador

On February 1, 2021, the minimalist skincare brand MIHOO officially announced that Rosy Zhao, a famous actress became the brand ambassador for MIHOO's face mask category.

MIHOO was founded in 2014. As a well-known Chinese skincare brand and an independent beauty brand under S'YOUNG Group, MIHOO aims to make it easier for every girl to maintain healthy skin through simple and effective skincare routines. This aligns perfectly with the energetic, lively, and vibrant image that Rosy Zhao conveys.

Notably, in 2018, MIHOO collaborated with Rosy Zhao's character Luo Feifei in the TV drama "Oh! My Emperor", which made many fans fall in love with the simple and fast hydrating MIHOO face masks.

This endorsement's TV commercial is also unique, unlike traditional celebrity-focused or product-introduction TV commercials. It features a rich and engaging storyline with scenes switching between dreams and reality. Rosy Zhao, as the protagonist experiencing skin issues, goes through several scenarios in her dream, including a dry desert, a sun-soaked beach, a dull night, and a fragile garden. After using the MIHOO face mask, her skin is revitalized. The entire commercial is lively and fun, and once it was released, many fans left comments expressing their desire to purchase the same products.

MIHOO is committed to refining its products and enhancing its R&D capabilities, firmly believing that only by providing simpler and more efficient products can have consumers retained. MIHOO looks forward to providing more users with minimalist and holistic skincare solutions.