MINIMALISM IN ACTIONS STABILITY IN RESULTS
A MINIMALIST AND EFFICIENT SKINCARE BRAND
Our name "MIHOO" is derived from the philosophy of Minimalism(MI),combined
with the joyful
cheer of "HOO" that comes from moments of happiness.
We are committed to developing a simplified and highly effective skincare line
that delivers
radiant skin with minimal effort.
We want our users to find joy in their skincare routine, making it a simple and
satisfying
part of their day.
At MIHOO, we are dedicated to minimalist skincare.
We focus on the 3 essential steps of skincare: cleansing, moisturizing, and protecting.
For 11 years, tens of millions have trusted us with their skin.
We do not follow the crowd chasing after"high concentration, high purity, and high efficacy".
Instead, we make a conscious choice to keep our products free from over 1,400 risky ingredients, focusing on 15 powerful ingredients.
We make skincare simpler, safer, and more efficient, and help you to maintain your skin's healthy balance effortlessly.
Minimalism in Actions, Stability in Results.
MIHOO collaborated with Professor Wang Jing from Jiangnan University's Cosmetics Innovation Center to release the "Minimalist Skincare Research Report-Cleansing Chapter". This made MIHOO a leading brand in China to interpret minimalist cleansing in depth.
Celebrating its tenth anniversary, MIHOO welcomed renowned artist Jojo Tang as a brand ambassador to embark on a minimalist skincare journey.Origin Soothing Facial Cleanser received widespread acclaim online, topping the TMall Cleansing New Products List. The same year, MIHOO also published China's authoritative "Minimalist Skincare White Paper".
Based on in-depth research and product validation with younger users, and supported by the patented Skin Origin Factor technology, the brand launched the new Origin Soothing Facial Cleanser, which quickly became a cult favorite among influencers and users alike.
Addressing common issues of oily and acne-prone skin among young users, MIHOO developed the Acne Clarifying & Astringent White Mud Mask and appointed Rosy Zhao as the brand ambassador. The mask achieved the NO.1 spot in Tmall's list for face mask sales for several consecutive months.
MIHOO deepened its engagement with the younger, anime culture community, collaborating with popular IPs such as Beanie, GON's Marmot, and Freeze Girl, creating a major co-branding buzz. The same year, MIHOO launched the Animal City blind box series, establishing a warm and engaging brand persona.
Immersing itself in the lives of young users, MIHOO collaborated with popular idols Wang Yibo, Huang Minghao, and Bi Wenjun, gaining widespread fan recognition and affection. The collaborations with various film and TV works achieved significant media attention.
MIHOO was founded in 2014, launching co-branded products with popular IPs like Ali the Fox, Doraemon, and Garfield, quickly establishing a presence in the Chinese market.
