MIHOO Partners with Jojo Tang to Launch Minimalist Skincare

On September 4, 2023, MIHOO officially announced Jojo Tang as the brand friend. The announcement was made at the MIHOO Brand Celebration and Product Launch Event held on September 6 at the S'YOUNG City in Changsha, Hunan. The event, themed “10 Years of Expertise and Focusing on Minimalism” also marked the debut of MIHOO’s Origin Soothing Facial Cleanser 3.0. The event attracted numerous influencers and press. A research doctor demonstrated MIHOO's expertise through live cleaning simulations, while the brand’s representative offered insights into the brand’s journey and the appeal of its technological advancements.

Jojo Tang, a rising star known for his intelligence, charisma, and good looks, has been actively involved in various TV shows and series. His cheerful personality and bright, charming appearance, and his consistent expression of a sense of warmth and positive energy to his audience, have earned him widespread affection. Tang’s commitment to professionalism in different fields resonates with MIHOO’s philosophy of minimalist and effecient skincare. By partnering with him, MIHOO aims to convey the message that “skincare does not need excessive ingredients or claims; a simple approach can restore your skin to its best.”

During the event, Tang enthusiastically shared his skincare tips, emphasizing the importance of choosing effective and minimalist products for maintaining healthy skin. The event also featured a fan interaction segment, where Tang showcased his intellect in a game, helping fans win exclusive MIHOO gift boxes containing the limited edition Origin Soothing Facial Cleanser 3.0. The grand finale featured a dazzling light-up ceremony where Tang and MIHOO illuminated a giant brand logo, symbolizing the start of a new chapter for MIHOO.

With a decade of commitment to providing effective and minimalist skincare, MIHOO has been backed by the patented ingredient Skin Origin Factor and popular products like the Origin Soothing Facial Cleanser. The latest Origin Soothing Facial Cleanser 3.0 aims to enhance the user cleansing experience and gain further market recognition.

The brand event showcased MIHOO's commitment to minimalist skincare research and its dedication to advocating this approach. With Jojo Tang’s youthful, dynamic, and determined image aligning with MIHOO’s brand spirit, this collaboration is set to strengthen the connection with younger consumers, contributing to a new chapter in MIHOO's journey. Together, MIHOO and Jojo Tang embrace and promote the “minimalist and effective” skincare philosophy, promising to build a brighter brand future.