MIHOO Ranked NO.1 in Facial Cleanser Sales on Tmall Platform

In July 2023, MIHOO launched the Origin Soothing Facial Cleanser, which topped Tmall’s monthly list of new facial cleansers.

After years of research on surfactant residue, MIHOO selected five surfactants with lower residue levels and added the patented ingredient Anti time-400 HA to enhance hydration, making the cleanser gentler.

By using the 5 surfactants and advanced micellar technology typically found in makeup removers, MIHOO significantly improves the product’s cleansing power, and it has been tested to remove 113 common types of light makeup and sunscreen.

Considering the skin issues of oily and acne-prone skin, the formula also includes Schinus molle and biomimetic royal jelly to enhance oil control, leaving oily skin feeling refreshed for up to 8 hours after use.

The Origin Soothing Facial Cleanser is MIHOO's flagship product, offering a two-in-one cleansing and makeup-removal experience which is effortless and accessible. It aims to help more users experience the benefits of minimalist skincare starting from the cleansing step.